Most Critical Skills Gap for Marketers [Report]

One of the biggest challenges businesses face is finding employees with the right skill set to navigate the never-ending advances in technology. A new CMO Club survey of global CMOs finds that the skills gap continues to exist, with data science and analytics being the skills most in demand. Three-fifths (60%) of CMOS also say that … Continue reading »

What Are Marketers Most Excited About in 2014?

What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing. That it depends on who’s asked. While a surprising area topped the list for in-house marketers, the responses differed significantly when respondents were split into various groups. According to the global survey, … Continue reading »