According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »
Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »
Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »
According to a Simply Measured 3rd quarter analysis of the Twitter activity of the Interbrand 2014 Top100 Brands, incorporating their study How Top Brand Marketers Use Twitter, 98% of the top brands in the world have a Twitter account. 70% of brands have over 100,000 followers, up from 58% in Q4 2013, while the percentage … Continue reading »
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness, according to the full results of a survey from Social Media Marketing University (SMMU), the initial results of which were released a little more than a week ago. A majority of the 1,112 brands surveyed also … Continue reading »
Simply Measured analyzed how the worlds top brand are leveraging Twitter in their marketing strategy. Check out the statistics in the infographic below. Take your social media marketing to the next level. Call us today at 877.447.0134.
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to a new study from SimplyMeasured. The average Interbrand company on Twitter posted 12 tweets per day, with that figure including all retweets and @replies. While a … Continue reading »
The Socially Devoted study from Socialbakers shows that more than half of all social customer requests are now asked via Twitter. Facebook inquiries still have a higher response rate. This indicates that customers are growing more and more comfortable using social media channels to interact with brands. 59% of all inbound customer requests via social … Continue reading »
When Twitter began allowing images to display directly in a user’s timeline last fall, complaints quickly arose about clutter and the growing commercialization of the microblogging service. But don’t be surprised to see more pictures on Twitter. Tweets that include links to photos, along with preview images that appear in a users Twitter feed, draw … Continue reading »
Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »
Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »
Art Center College of Design 2 Day Workshop – January 18 and 19, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Build Your Business with LinkedIn, Twitter, YouTube, and Facebook. Social media marketing today is vastly different that it was even last year. New channels, platforms, technologies, and devices have led … Continue reading »
This infographic from Hootsuite has plenty of interesting facts from the last five years of social media, as well as some staggering numbers about the value of each network. Take your social media to the next level. Call 877.447.0134 today.
Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »
Did you know tweets with hashtags are 55% more likely to be retweeted than those that don’t? Below are some interesting stats on the history of hashtags and their usage. Courtesy of OfferPop Take your social media marketing to the next level. Call us today at 877.447.0134.
Here’s a summary of a few Twitter campaigns that did really well for engagement. See how Virgin, Porsche, LG and more have succeeded with social. Courtesy of eConsultancy Take your social marketing to the next level. Call BDS today at 877.447.0134.
Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »
Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »
A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »
Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »
ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, … Continue reading »
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Differences in demographic breakdown between Twitter use vs. social use overall Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau. … Continue reading »
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to the latest study from the Pew Research Center’s Internet & American Life Project. As of May, 72% of online adults reported using at least one social networking site, finds the study, up from 67% … Continue reading »
According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »