Business to Business Marketing Cost Per Lead by Channel [survey]

Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »