Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a Spiceworks survey of more than 350 B2B tech companies across North America and Europe. Of the 37% of who plan to increase their marketing budgets, more than half (51%) pointed to an increased priority on marketing as a … Continue reading »
How Often Marketers Add Technology Tools [Survey]
The marketing tech landscape is constantly shifting, but some marketers hold off on updating the services they use. According to a Q1 2018 Walker Sands survey of 300 US marketers, 53% of respondents said they adjust their tech stacks once or twice per year. Just over one-fifth reported adding new products to their tech stacks … Continue reading »
Key Factors to Assess Marketing Technologies
With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »