The marketing tech landscape is constantly shifting, but some marketers hold off on updating the services they use. According to a Q1 2018 Walker Sands survey of 300 US marketers, 53% of respondents said they adjust their tech stacks once or twice per year. Just over one-fifth reported adding new products to their tech stacks … Continue reading »
Key Factors to Assess Marketing Technologies
With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »