One of the biggest challenges businesses face is finding employees with the right skill set to navigate the never-ending advances in technology. A new CMO Club survey of global CMOs finds that the skills gap continues to exist, with data science and analytics being the skills most in demand. Three-fifths (60%) of CMOS also say that … Continue reading »
Most Important Martech Features [Report]
As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working on. Two-fifths (39%) of the 265 marketing professionals surveyed for a Ascend2 report say they are currently working on implementing a … Continue reading »
Top Factors Driving Marketing Budgets in 2019
Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a Spiceworks survey of more than 350 B2B tech companies across North America and Europe. Of the 37% of who plan to increase their marketing budgets, more than half (51%) pointed to an increased priority on marketing as a … Continue reading »
How Often Marketers Add Technology Tools [Survey]
The marketing tech landscape is constantly shifting, but some marketers hold off on updating the services they use. According to a Q1 2018 Walker Sands survey of 300 US marketers, 53% of respondents said they adjust their tech stacks once or twice per year. Just over one-fifth reported adding new products to their tech stacks … Continue reading »
Key Factors to Assess Marketing Technologies
With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »