Keywords That Can Be Misconstrued as Spam [research]

Most words and phrases that trigger the spam alarm are obvious: income, urgent, Viagra; as well as congratulations, discount, make money. Those are among the many in categories such as retail, personal, and pharmaceutical thatmarketers should avoid, according to research by MailJet. But some spam-tripping words and phrases may be surprising. For example, FedEx, Paypal, … Continue reading »