B2B Buyer Behavior Changes and What Marketers Can Do Now [Report]

As consumers have shifted how they shop and what they buy during the COVID-19 pandemic, business buyers are also altering their spend. Media buying will change because of the Coronavirus outbreak, but B2B buyers will alter several other spending categories as the economic fallout progresses worldwide. Before this global health crisis, US B2B buyers were concerned … Continue reading »

Digital Budget Allocations for Large Enterprises [study]

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey – fielded among 820 respondents at companies in 4 major regions with mean … Continue reading »