Social Media Usage for Key Platforms, on Computers and Smartphones

Nielsen’s recently-released “Digital Consumer Report” contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on this site, there are some interesting statistics related to social media consumption on desktops and smartphones. The study indicates that while Facebook obviously leads, there’s heated competition behind … Continue reading »

Social Networks To Reach 2 Billion Users By 2016

Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »

Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »