TikTok Ad Formats and Campaign Examples

It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into a cultural force. Much of the app’s popularity in the beginning could be attributed to its hashtag challenges, in which users film themselves lip-syncing or dancing to short audio clips about trending hashtags. The short … Continue reading »

Data Sources to Build Facebook Advertising Audiences [Report]

According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »

Ad Spending Trends

Kantar Media has released its latest look at US ad spending, finding that total expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns. The researchers note that when removing those incremental dollars from the equation, ad spending growth in Q3 was in the … Continue reading »