According to a Forbes Insights/Oracle Marketing Cloud survey of 255 executives across a range of industries and functions, 62% of brand and agency representatives around the world said they are satisfied with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. Social marketing capabilities were rated the most important digital marketing technology.
Beyond social marketing, respondents rated ease of use, collaboration tools, an integrated suite of capabilities, and analytics as important capabilities.
About the Data: Derived from a global survey of 255 executives across a range of industries and functions, conducted by Forbes Insights in the fourth quarter of 2015. Seventy-five percent of respondents were involved in providing internal brand support for their companies; 12% were from agencies; 13% were from technology vendors that support marketing programs. Sixty-five percent had C-level titles; the rest were VP/Director or above. Forty-nine percent of respondents were based in North America; 24% in Europe; 18% in Asia-Pacific; and 9% in Latin America.
What digital marketing technologies do you use?
Running a contest is a great way to build buzz and engagement around your brand. While people may not always respond to a text update, event or display ad in their timelines, they’re definitely more likely to click on something that offers them a fun and tangible incentive.
To get your started, here are 12 great contest ideas from Antavo:
Take your marketing to the next level. Call 877.447.0134 today.
Art Center College of Design 2 Day Workshop – January 18 and 19, 2014, 10:00 am to 4:00 pm.
Instructor: Lori Berson
Register at http://www.artcenter.edu/acn
Build Your Business with LinkedIn, Twitter, YouTube, and Facebook.
Social media marketing today is vastly different that it was even last year. New channels, platforms, technologies, and devices have led to the expectation of engaging, relevant, and personalized experiences.
Whether you are just starting out or have a well-defined social marketing plan, social media knowledge is essential.
Learn how to: develop a strategy, optimize, integrate, manage, and measure your social channels.
These days when planning a company social strategy, the number of social media tools can be overwhelming. It’s not enough to have a presence on Twitter, LinkedIn and Facebook. To benefit from social media, companies need to optimize their use and be truly engaging. Here are 25 great tools to get you and your team started. The 5 categories are: Social Listening Tools, Social Conversation Tools, Social Marketing Tools, Social Analytics and Social Influencer Tools.
Is your organization using any of these tools? Which ones do you find to be the most effective?
Infographic via Social Media Strategies Summit.
Take your social media marketing to the next level. Call 877.447.0134 now.