My.com has released a new email usage report, tracking how users engage with email. The data, from a survey of 1,000 American internet users, found that 72 percent of users check their email on mobile devices, including both phones and tablets. Of those respondents, 48 percent use Android as their main mobile platform, followed by … Continue reading »
Essential Technologies [study]
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey indicate that the internet has become almost indispensable to many of its users: close to three-quarters say it would be … Continue reading »
Smart Phones Now 62% of US Market
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »
US Tablet Owner Demographics – September 2013 [survey]
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey conducted between July and September. While that figure represents a large increase from 25% in November of last year, it’s only a marginal increase from a May Pew study, … Continue reading »
Mobile Email Opens Hit 50% – Is Your Email Creative Designed For Mobile?
The Experian Marketing Services Email Benchmark Study is another indicator of shifting email habits to mobile. The study shows that half of all unique opens happen on mobile devices (smartphones and tablets). Mobile-only opens are now ahead of all other individual platforms, and even outpace the combination of Desktop-only and Webmail-only. The Experian study breaks out … Continue reading »
Why Responsive Web Site Design is a Must-Have [infographic]
As mobile devices like smartphones and tablets become the primary ways to access the Internet, it’s clear that one size—or web site—no longer fits all. The ever-increasing number of platforms and screen sizes means that not all websites will render optimally on every device – unless your site has a responsive design. Learn why it’s … Continue reading »