US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier. In August, Yesmail reported results from about 7 billion emails sent by its clients within various industries, though largely retail-focused, … Continue reading »
Smartphone Website Visits, by Industry [Report]
Smartphones grew to account for almost 37% of traffic to media and entertainment sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best” report. Smartphones alone comprised more than half of the traffic to the top 20% of M&E sites on this measure last year, … Continue reading »
How SmartPhone Usage Affects Marketing Tactics [Study]
Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »
72% of Internet Users Check Email on a Mobile Device [study]
My.com has released a new email usage report, tracking how users engage with email. The data, from a survey of 1,000 American internet users, found that 72 percent of users check their email on mobile devices, including both phones and tablets. Of those respondents, 48 percent use Android as their main mobile platform, followed by … Continue reading »
Why All Brands and Companies Need a Multi-Device Strategy
A new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. It’s increasingly common to switch to a different device as we move through a task online. For example: at home, it’s easier to research a product … Continue reading »
Essential Technologies [study]
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey indicate that the internet has become almost indispensable to many of its users: close to three-quarters say it would be … Continue reading »
Daily Activities on Smartphones and Tablets [survey]
Smartphone owners spend 3.3 hours per day on their phones, while tablet owners average 3.1 hours a day on their devices, per a survey from ExactTarget. And while a recent Nielsen study suggests that daily time spent with mobiles is closer to one hour, the researchers indicate that smartphone owners just “can’t seem to put … Continue reading »
Mobile ad spending to rise 120% to $9.6B
Most Digital Ad Growth Now Goes to Mobile Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.US mobile advertising spending is expected to reach $9.60 billion by the end of this year, … Continue reading »
Smart Phones Now 62% of US Market
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »
US Tablet Owner Demographics – September 2013 [survey]
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey conducted between July and September. While that figure represents a large increase from 25% in November of last year, it’s only a marginal increase from a May Pew study, … Continue reading »
50% of Businesses Believe Social Offers Greatest Marketing Opportunities
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »