Most Effective and Difficult Digital Marketing Tactics

Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »

Marketing Plans and Budgets for 2016 [survey]

Business leaders are again confident in the general direction of their marketing budgets this year, reports Selligent and StrongView in newly-released survey. The good news is that 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from … Continue reading »

Search Engines That Refer the Most Engaged Visitors [study]

Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit. While Ask.com wins on both those measures, it delivered only a minute 0.04% share of visitors in May to the 300,000+ publishers tracked for the study. By … Continue reading »

B2B Marketers Search Trends [survey]

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated, per results from a Regalix survey, making content marketing the most highly integrated with SEO of a variety of digital marketing disciplines. About three-quarters are creating content … Continue reading »

B2B Marketers to Increase Content and Mobile Budgets in 2014

Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget. Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

Which Content Marketing Channels Are Most Important?

A new study from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to … Continue reading »

Search on Mobile Devices Often Leads to Purchase For Seniors & Boomers

Boomers and Seniors Favor the Web More activities conducted on smartphones and tablets The internet has become a way of life for baby boomers and seniors in the US, according to a March 2013 study conducted by Ipsos and Google. For the purposes of their poll, the companies defined baby boomers as those ages 45 … Continue reading »