Search Marketing Trends [report]

Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher costs-per-click (otherwise reported as being down among IgnitionOne and The Search Agency … Continue reading »

B2B Marketers Search Trends [survey]

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated, per results from a Regalix survey, making content marketing the most highly integrated with SEO of a variety of digital marketing disciplines. About three-quarters are creating content … Continue reading »