How to Increase ROI with Marketing Automation

Automated campaigns deliver 200% higher conversion rates compared to other emails.   How to achieve similar returns on your automated marketing initiatives: 1. Targeting Targeting is no longer a simple matter of demographics. Successful automation combines online behaviors with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains … Continue reading »

Christmas Trends

This holiday season (Black Friday to Christmas) analysts have predicted slower sales than in recent years, but so far they are only half right. Online sales reached record highs, contributing to 2.2 billion dollars in weekend sales. Check out the trends and stats on this infographic. For a free consultation call 877.447.0134.

Leads – The Primary Goal of Content Marketing

Nearly half of companies now have a formal content marketing strategy Content marketing saw its importance balloon between 2012 and 2013. According to the digital marketing company that delivers branded newsletters and content for vertical markets IMN’s “2013 Content Marketing Survey Report,” the number of US companies with formal content marketing strategies in place jumped … Continue reading »