How To Build a Better Business Web Site

How To Build a Better Business Web Site

web site sales
Why You Need To Think Differently About Your Web Site

Do you really have a successful web site? Is it helping you achieve your business goals?

Most web sites aren’t. Unfortunately most business web sites still act more like “brochures” than sources of new customers. They might look okay, but typically they aren’t engaging, relevant, or effective… and more importantly, they aren’t generating new sales.

Most organizations and business professionals would love to have a stronger web presence, but they aren’t sure how to accomplish it. Many get sold on pretty photos, fancy animations or the latest gimmick. In fact, it takes a lot of different elements working together to produce a web site that’s good for your business.

Here are proven tactics that we’ve used over and over to deliver extraordinary results when all the elements are in place.

These proven tactics will create new and better sales opportunities, with increased lifetime value from each client.

If you’d like to increase the performance from your business web site, check out the list below. You will find straightforward ideas that can dramatically change the way you think about your online presence and the returns you’ll receive.

Ten Tips to Create a Business Web Site That Generates Sales:
1. Know who your customers are. Identify their personas and develop your content for them as individuals.
2. Include content with substance. Content that is relevant and indexable by the search engines.
3. Develop a content strategy and plan that solves customer problems. It should be educational, informative, and actionable.
4. Include targeted relevant offers with strong call-to-actions to illicit a response.
5. Partner with the key stakeholders (internal and external) and an agency to establish goals, implement tactics, measure and analyze results, and refine your web site.
6. Add a blog. Share knowledge and make sure your content attracts visitors. Don’t turn off your audience with strictly promotional content.
7. Optimize your site for the search engines. You want to be found easily by prospects.
8. Use social media channels to connect and share with prospects.
9. Continually update your web site. You cannot set it and forget it. Building your online presence takes time and effort. Producing fresh compelling content is an ongoing process.
10. Monitor, measure, and analyze your statistics. Go beyond your visitor count and learn what leads were generated and how, what offers converted to sales, the most visited pages, what devices and operating systems were used, and analyze your competition. It’s critical you stay informed and actively manage and refine your web site with that knowledge.

These strategies will ensure your business web site is profitable. Remember a successful web site is a living breathing entity and needs fresh compelling content on a regular basis.

To generate leads and increase sales from your web site call 877.447.0134 today.

How To Build a Better Business Web Site

Marketers Increase Video Use Across All Channels

Video Marketing
Brands are spending money to peddle their products in online TV shows and other digital programs – in fact, video ad spend rose about 42% this year to reach $4.12 billion. But many marketers are finding that online video can also be extremely useful in helping communicate to potential customers about the products and services offered, according to a recent survey conducted by the Web Video Marketing Council, Flimp Media and ReelSEO.

Approximately 93% of marketers used video in their marketing and communications initiatives this year, up from 81% in 2012. Plus, 82% of marketers said online video marketing has generated a positive impact on their organization or business.

Marketers use video in a variety of ways:
• About  84% used it for web site marketing, up from 67% in 2012.
• 60% distribute their videos via social media, same percentage as last year.
• 60% used it for email marketing, up from 52% a year ago.
• 49% used it to generate sales leads, up from 33% in 2012.

Web sites are becoming more dynamic as more companies use video embedded in web pages to explains their products and services, and to engage and convert visiting prospects. But brands also know that video needs to be spread across the Web to be most effective as a marketing tool.

Marketers rely on their videos in other venues too – about 60% employed videos in their email marketing, and about 70% of marketers optimize their online videos for SEO. In addition, marketers lean on videos for YouTube marketing, for employee communications and also for webinars.

Not only is online video part of the ad mix, marketers are also leveraging video for marketing-centric purposes, too.

Take your video marketing to the next level. Call BDS at 877.447.0134.