Best Performing Digital Ads [Analysis]

Personalized digital ads deliver 3 times the performance of rich media ads, per Jivox’s analysis of more than 1 billion personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that personalized ads excelled in generating high click-through rates. On average, personalized ads delivered … Continue reading »

Retargeted Ads Noticed by Online Buyers

Majority notice retargeted ads for products they previously looked up Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying. And there is evidence that consumers do notice these ads. Nearly three out of five US online buyers surveyed in April 2013 by programmatic … Continue reading »