10 Buzzwords Marketers Need to Know
1. Big data
Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.
2. Content marketing
Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content is the key to engaging audiences. In this social age it makes sense to create lots of shareable content.
Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including: video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Content Marketing is focused not on selling, but on communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, and ongoing valuable information.
3. Responsive design
Responsive Design is a design approach that provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computers).
Responsive web design is mandatory if you want to improve the user experience for your mobile visitors.
4. Growth hacking
It’s a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media. Growth Hacking is a mindset, rather than a toolset.
5. Listicle
A Listicle is a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article. A typical Listicle will prominently feature a number in its title, such as “10 Ways to Warm Up Your Bedroom in Winter”, or “25 Hairstyles of the Last Hundred Years.”
6. Digital transformation
Digital Transformation may be thought as the third stage of embracing digital technologies: digital competence → digital literacy → Digital Transformation. The latter stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.
Digital transformation is the science of adapting your organization to the times in which we live.
7. Newsjacking
Newsjacking is the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
8. Agile marketing
Part rapid response, part programmatic, part cultural, Agile Marketing is a fast rising discipline. The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
9. Native advertising
Native Advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed. One form of Native Advertising, publisher-produced brand content, is similar in concept to a traditional advertorial, which is a paid placement attempting to look like an article. Native advertising is possibly best described as advertising that takes advantage of a platform in the ways consumers are actually using it.
10. Omnichannel
It seems that multichannel isn’t good enough these days!
Omnichannel extends past social networks, email, web and mobile, to include the entire customer experience, so it includes things like in-store displays, kiosks, interactive television and set-top boxes.