Mobile Tactics Essential For Engagement

A report from Urban Airship based on the completion of a “Mobile Maturity Self-Assessment” tool by more than 500 senior marketing leaders uncovers what those participants believe to be the mobile tactics that are most essential for engagement. Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but … Continue reading »

10 Buzzwords Marketers Need to Know

1. Big data Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 2. Content marketing Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content … Continue reading »

Why Responsive Web Site Design is a Must-Have [infographic]

As mobile devices like smartphones and tablets become the primary ways to access the Internet, it’s clear that one size—or web site—no longer fits all. The ever-increasing number of platforms and screen sizes means that not all websites will render optimally on every device – unless your site has a responsive design. Learn why it’s … Continue reading »