Leads in 2013: Content Marketing, Retargeting Fastest-Growing Channels

This year, many marketers’ lead prospecting aims are focused primarily on finding new customers, while relatively few are looking only to retain current or reactivate former customers, according to Chief Marketer‘s 2013 Prospecting Survey. Marketers are ramping up their use of prospecting tools across the board, and while email remains the most common prospecting channel … Continue reading »