B2B Social Media Engagement, by Industry and Platform [Report]

According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »

How The Inc. 500 is Using Social Media

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »

User Demographics of The Top 5 Social Media Platforms [survey]

Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »

Almost Half of Facebook Users Visit the Site Multiple Times Per Day [Study]

Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »

Social Networks To Reach 2 Billion Users By 2016

Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »

Global Organizations Seeing Big Impact on Customer Use of Social Platforms [study]

Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »

Facebook, LinkedIn, Google+ Investments Increasing [survey]

A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »

Facebook Marketing and Advertising Efforts to Grow [survey]

Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »