How Marketers Are Personalizing Content and Delivering Growth

Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications. Email and social media are the only touch points through which a majority are able to deliver personalized content. According to a new PwC and Forbes Insights report, companies are prioritizing strong data … Continue reading »

Top Digital Priorities 2014: Targeting and Personalization

Personalization is this year’s top digital priority by B2C marketers, according to eConsultancy’s Quarterly Digital Intelligence Briefing published in January. Marketers expect personalization to be the third most exciting opportunity in five years  (after customer experience and multichannel campaign management). Top Digital Priorities 2014: Targeting and Personalization Participants of the Adobe-sponsored roundtable conversations varied in … Continue reading »