Best Performing Digital Ads [Analysis]

Personalized digital ads deliver 3 times the performance of rich media ads, per Jivox’s analysis of more than 1 billion personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that personalized ads excelled in generating high click-through rates. On average, personalized ads delivered … Continue reading »

Marketers Consider Email to be Core to Business Strategy [survey]

Converting online traffic into revenue and overall brand awareness emerged as the top marketing priorities in ExactTarget Marketing Cloud’s 2014 State of Marketing Strategy survey. Over 2500 responses from marketers’ gloabally offered their insight into current and future marketing strategies and priorities for their companies. The results revealed some new and under-used marketing strategies for 2014. … Continue reading »

Personalized Ads – What You Need to Know

Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »