Email consistently ranks the highest for ROI. Despite the death threats, companies are attributing 23% of their total sales to email, up from 18% in 2013. Even with the advent of newer digital channels, email has thrived in its role as the unassuming, reliable touch point for marketers to engage with customers. Here are several … Continue reading »
Personalized Emails Increase Sales [survey]
Recipients are willing to share details to get more emails. At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and … Continue reading »
Personalized Subject Lines Key to Higher Email Open and Click Rates [study]
Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same study last year found the opposite result. Now, new data from MailChimp supports the case that personalization can drive higher email open rates. Measuring the … Continue reading »