Over 60% Use Mobile Devices For Business [survey]

Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. In fact, 37% of the 601 IGS survey respondents use their personal tablet for business — and the same goes for 41% of smartphones. The survey, which spans responses from participants … Continue reading »

Search on Mobile Devices Often Leads to Purchase For Seniors & Boomers

Boomers and Seniors Favor the Web More activities conducted on smartphones and tablets The internet has become a way of life for baby boomers and seniors in the US, according to a March 2013 study conducted by Ipsos and Google. For the purposes of their poll, the companies defined baby boomers as those ages 45 … Continue reading »

Why Tablets and Smartphones Need To Be Considered Separately [report]

Fragmentation of mobile is a key 2013 trend Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer. According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use … Continue reading »