In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »
2 in 3 marketing and sales decision-makers and practitioners from around the world (primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to a new report from Ascend2. Respondents count brand awareness (47%), lead generation (40%) and online engagement (40%) as their most most important … Continue reading »
Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least once during the past 6 months. Almost three-quarters reported being more … Continue reading »
Video Marketing: Must Know Tactics and Tips, June 8 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Find out how to grow your business with video. Video is the medium of choice for online communications. Agencies and clients today demand engaging and interactive content that is relevant, shareable, and measurable. … Continue reading »
Check out this heart warming commercial from P&G for the Sochi 2014 Winter Olympics. It’s a short online film about four Olympic athletes and the mothers who supported them in their quest for gold. Enjoy!
Art Center College of Design 1 Day Workshop – February 9, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Gain a competitive advantage with YouTube Video Marketing. Today’s marketplace requires new skills to plan, publish, and optimize videos. Essential for every successful marketing program, YouTube can increase your visibility, capture leads, … Continue reading »
Here are the ads we chose to watch on YouTube in 2013. This video celebrates just some of the great work done by brands. Do you remember these? Any favorites? ADS (in order of appearance) Honda – Honda “Hands”: http://youtu.be/Dxy4n0UT82o Oreo – Oreo Separator Machine: http://youtu.be/pii4G8FkCA4 Orangina – Mission 404: http://youtu.be/fOrr2RbB0-0 Heineken – Departure Roulette: … Continue reading »
Marketers should “get video,” because consumers now expect video content from brands. Here’s an infographic based on information from the Content Marketing Institute to help create relevant, successful videos. No time? No resources? Not sure where to start? Hire BDS – 877.447.0134.
Marketers are using video to support their marketing efforts in a number of areas, per the Web Video Marketing Council, ReelSEO and Flimp Media in a new study, with the vast majority reporting positive effects. While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube … Continue reading »