Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »
ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, … Continue reading »
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Majority notice retargeted ads for products they previously looked up Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying. And there is evidence that consumers do notice these ads. Nearly three out of five US online buyers surveyed in April 2013 by programmatic … Continue reading »
The “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site. In the screenshot below, notice the advertiser is using both traditional site links — for subscription plans and broader content categories — and the new drop-down … Continue reading »
Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of day, day of the week, and US state. The data suggests that CTRs are highest between 11AM and 2PM, rising to 14% above the … Continue reading »