Desktop Still Leads Mobile For Content Sharing

It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis … Continue reading »

Why All Brands and Companies Need a Multi-Device Strategy

A new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. It’s increasingly common to switch to a different device as we move through a task online. For example: at home, it’s easier to research a product … Continue reading »