Top Barriers to Content Marketing and Native Advertising [survey]

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing a less significant role for now, according to survey results from PulsePoint and Digiday. For publishers, native and content marketing are on a more even playing field in terms of significance. With both set … Continue reading »

Trust Levels in Sponsored Content [survey]

54% of internet users aged 18-65 say they generally don’t trust sponsored content, with most of the remainder only trusting such content if they trust the publication it runs on (19%) or they already trust the brand (23%). That’s according to survey results from Contently, which also found that two-thirds of respondents have at some point … Continue reading »

10 Buzzwords Marketers Need to Know

1. Big data Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 2. Content marketing Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content … Continue reading »

Sponsored-Ad Spending Sees Hike in 2013

Still, spending on sponsorships to remain less than 5% of US digital ad market Spending on digital sponsorship ads—a category that can encompass socially shareable ads as varied as logo placements, banners and pre-roll video ads, streaming concerts, brand-created articles, and “Most-Amazing” listicles—is on a strong growth trajectory, according to eMarketer’s latest US ad spending … Continue reading »