Mobile to pass desktop in search in 2015 [report]

In a year of mobile-related milestones, one stands out. 2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not … Continue reading »

Mobile ad spending to rise 120% to $9.6B

Most Digital Ad Growth Now Goes to Mobile Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.US mobile advertising spending is expected to reach $9.60 billion by the end of this year, … Continue reading »

Mobile Ad Revenue Consolidated with Google and Facebook

Google to grab majority of US mobile ad spending this year Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts. Google will increase its share of mobile ad … Continue reading »