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mobile email

Home · Posts Tagged "mobile email"
04 Oct
By BDSlori, desktop, email marketing, mobile email, smartphone, tablet, Leave a comment

Increasing Success with Mobile Email

US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier. In August, Yesmail reported results from about 7 billion emails sent by its clients within various industries, though largely retail-focused, … Continue reading »

16 Jun
By BDSlori, email marketing, mobile email, mobile marketing, Leave a comment

Mobile Email Opens and Clicks by Industry [report]

Half of total email opens occurred on a mobile device in Q1 2014, according to the latest quarterly email report from Experian Marketing Services, a figure in line with various industry estimates. But mobile click-to-open rates continue to lag desktop, and the Experian study shows that mobile accounted for a smaller 38% of clicks in … Continue reading »

01 Mar
By BDSlori, mobile, mobile email, Leave a comment

Email: Mobile-Only Viewers Jump 64% [study]

Research by Yesmail Interactive found that this trend is shaping the future of email. Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total. As a result, revenues generated via mobile grew 52%, compared with 18% for desktop. In addition, the number of mobile orders jumped 58% to account … Continue reading »

20 Jan
By BDSlori, blog, blogging, blogs, email, email design, email marketing, mobile email, Leave a comment

Email Fun Facts [infographic]

Some might believe email is dead, well the facts in this infographic from Marketo will dispel those rumors. Did you know the 5 key attributes of engaging emails are: • Trustworthy • Conversational • Relevant • Coordinated across channels • Strategic Are your emails generating sales? Call 877.447.0134 now to learn how.

19 Jan
By BDSlori, email campaign, email design, email marketing, mobile email, Leave a comment

Mobile Email Opens Blow Away Those on The Desktop

Checking email is the top mobile activity among both smartphone and tablet users Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is often cited as one of the most popular activities conducted on such devices. December 2013 data from Return Path highlighted this trend, showing that more than half … Continue reading »

07 Oct
By BDSlori, email marketing, GMail, mobile, mobile email, Leave a comment

Mobile Devices and Gmail Tabs Affect Email Opens

Mobile takes nearly half of opens Mobile’s reach into all aspects of online behavior extends into email use as well. Data from email testing company Litmus found that 47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year. In comparison, web … Continue reading »

04 Oct
By BDSlori, mobile ads, mobile email, mobile marketing, mobile technology, Smart Phones, tablets, Leave a comment

Why Mobile Marketing Is Critical

Are you leveraging mobile technology? As mobile web access continues to rise steadily, it’s important for you to stay ahead of the game in order to maintain relationships with your customers and to make sure they keep coming back for more. The following infographic should convince you to leverage mobile devices: (click to enlarge) Discover … Continue reading »

02 Oct
By BDSlori, email, email marketing, email offers, HTML Email, mobile email, responsive email, welcome email, welcome message, Leave a comment

How Email Marketing Has Changed

Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path. The report, which was based on an analysis of 61 email marketing programs in 2008 and 76 programs in 2013, found that today 33% of … Continue reading »

09 Sep
By BDSlori, desktop, email design, email marketing, mobile email, Responsive Design, smartphones, tablets, Leave a comment

Mobile Email Opens Hit 50% – Is Your Email Creative Designed For Mobile?

The Experian Marketing Services Email Benchmark Study is another indicator of shifting email habits to mobile. The study shows that half of all unique opens happen on mobile devices (smartphones and tablets). Mobile-only opens are now ahead of all other individual platforms, and even outpace the combination of Desktop-only and Webmail-only. The Experian study breaks out … Continue reading »

12 Aug
By BDSlori, email, email campaigns, email creative, email design, email marketing, marketing automation, mobile email, mobile marketing, Leave a comment

Mobile and Targeting Drive Up Email Opens

Mobile device adoption and the use of marketing automation to send more targeted emails are among the biggest impacts on email performance, according to a new eMarketer report, “Email Benchmarks: Key Metrics and Trends for 2013.” A February 2013 survey from enterprise email service provider BlueHornet showed that 71.8% of US email users ages 24 … Continue reading »

21 Jul
By BDSlori, branded content, email marketing, HTML Email, mobile email, mobile optimization, Responsive Design, Leave a comment

Where Your Emails Are Opened and Why It Matters

With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer. So what are some of the most popular locations that your emails … Continue reading »

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With over 25 years of branding, marketing, and sales experience on business-to-business and consumer accounts, our expert team provides a rich mix of skills and perspectives. Our emphasis is on results-driven strategies that efficiently connect, communicate, and sell. Whether you're a start-up or a global corporation, our focus is the same - develop compelling, intelligent, and memorable solutions with lasting value. To learn more call 877.447.0134.

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