US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier. In August, Yesmail reported results from about 7 billion emails sent by its clients within various industries, though largely retail-focused, … Continue reading »
Mobile Email Opens and Clicks by Industry [report]
Half of total email opens occurred on a mobile device in Q1 2014, according to the latest quarterly email report from Experian Marketing Services, a figure in line with various industry estimates. But mobile click-to-open rates continue to lag desktop, and the Experian study shows that mobile accounted for a smaller 38% of clicks in … Continue reading »
Email: Mobile-Only Viewers Jump 64% [study]
Research by Yesmail Interactive found that this trend is shaping the future of email. Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total. As a result, revenues generated via mobile grew 52%, compared with 18% for desktop. In addition, the number of mobile orders jumped 58% to account … Continue reading »
Email Fun Facts [infographic]
Some might believe email is dead, well the facts in this infographic from Marketo will dispel those rumors. Did you know the 5 key attributes of engaging emails are: • Trustworthy • Conversational • Relevant • Coordinated across channels • Strategic Are your emails generating sales? Call 877.447.0134 now to learn how.
Mobile Email Opens Blow Away Those on The Desktop
Checking email is the top mobile activity among both smartphone and tablet users Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is often cited as one of the most popular activities conducted on such devices. December 2013 data from Return Path highlighted this trend, showing that more than half … Continue reading »
Mobile Devices and Gmail Tabs Affect Email Opens
Mobile takes nearly half of opens Mobile’s reach into all aspects of online behavior extends into email use as well. Data from email testing company Litmus found that 47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year. In comparison, web … Continue reading »
Why Mobile Marketing Is Critical
Are you leveraging mobile technology? As mobile web access continues to rise steadily, it’s important for you to stay ahead of the game in order to maintain relationships with your customers and to make sure they keep coming back for more. The following infographic should convince you to leverage mobile devices: (click to enlarge) Discover … Continue reading »
How Email Marketing Has Changed
Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path. The report, which was based on an analysis of 61 email marketing programs in 2008 and 76 programs in 2013, found that today 33% of … Continue reading »
Mobile Email Opens Hit 50% – Is Your Email Creative Designed For Mobile?
The Experian Marketing Services Email Benchmark Study is another indicator of shifting email habits to mobile. The study shows that half of all unique opens happen on mobile devices (smartphones and tablets). Mobile-only opens are now ahead of all other individual platforms, and even outpace the combination of Desktop-only and Webmail-only. The Experian study breaks out … Continue reading »
Mobile and Targeting Drive Up Email Opens
Mobile device adoption and the use of marketing automation to send more targeted emails are among the biggest impacts on email performance, according to a new eMarketer report, “Email Benchmarks: Key Metrics and Trends for 2013.” A February 2013 survey from enterprise email service provider BlueHornet showed that 71.8% of US email users ages 24 … Continue reading »
Where Your Emails Are Opened and Why It Matters
With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer. So what are some of the most popular locations that your emails … Continue reading »