Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in new data. That threshold was passed for the first time in January, per the data, when Americans spent 46.6% of their … Continue reading »
Mobile Dominates Email With 65% Opens in The 4th Quarter
65 percent of B2C marketing emails were opened on a mobile device in the fourth quarter of 2013, according to data from Movable Ink. 48% of opens occurred on a smartphone, and over 16% on a tablet. Desktops accounted for 35% of email opens, down from 39% in the previous quarter. Additional key findings from … Continue reading »
Cell Phone Internet Usage – 2013 [survey]
57% of Americans Go Online With Their Cell Phones According to a new survey by the Pew Research Center’s Internet & American Life Project, 63% of cell phone owners now go online using their mobile phones, an eight-point increase from the cell owners who did so at a similar point in 2012, and a two-fold … Continue reading »