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mobile apps

Home · Posts Tagged "mobile apps"
10 Nov
By BDSlori, mobile apps, mobile marketing, Leave a comment

When Mobile Apps Are Being Used [study]

Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational use of apps, looking at the occasions when app downloaders can be found using them. Of note, downtime appears to be a key reason … Continue reading »

30 Jun
By BDSlori, mobile apps, Leave a comment

Mobile Apps Now Majority of Digital Time in The US

Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May, per comScore’s figures. In fact, mobile web and apps together accounted for 60% share of digital media time … Continue reading »

10 Mar
By BDSlori, desktop device, mobile apps, mobile device, mobile web, Leave a comment

Mobile Time Now Exceeds Desktop Time [study]

Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in new data. That threshold was passed for the first time in January, per the data, when Americans spent 46.6% of their … Continue reading »

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