U.S. ad-spending to see largest increase since 2004 [report]

Mobile advertising leads growth; will surpass radio, magazines, and newspapers this year. Total media ad spending in the US this year will see its largest increase in a decade, according to eMarketer. Total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

Mobile Ad Spending to Overtake Display Ads by 2016 [study]

Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to PricewaterhouseCooper’s annual Entertainment and Media Outlook study. The study forecasts a 22.1% compound annual growth rate (CAGR) for mobile advertising from 2013 through 2018, versus a 9% … Continue reading »

Interactive Mobile and Video Ad Click Through Rates – Higher Than Standard Banners

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial Media in a year-in-review analysis of advertising activity on its network. For example, both automotive and education advertisers generated CTRs that were on average 3.5 times higher … Continue reading »

Facebook Right Behind Google In Ad Spending [survey]

Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010 US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer. The channel’s incredible growth—considering mobile represented … Continue reading »

Major US Digital Ad Market Shifts Revenues to Mobile

Nearly one-fifth of Google’s revenues will come from mobile search Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices. Search is the largest single format when it comes to mobile ad spending, and search … Continue reading »