New Trends Marketers Are Using [Survey]

Over half of US marketers are trying personalized and intent-based marketing.   The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers … Continue reading »

20 Marketing Facts To Give You a Headstart in 2014 [infographic]

As we approach the new year, the following digital trends are expected to be a major factor in marketing strategies in 2014. Some of the interesting findings: • Videos on landing pages increased conversions by 86% •  Customer testimonials have the highest effectiveness rating for content marketing at 89% • 67% of B2B marketers consider … Continue reading »