Over half of US marketers are trying personalized and intent-based marketing. The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers … Continue reading »
Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those are just a couple of the changes envisioned in the next 3-5 years by the 478 CMOs and senior marketing executives surveyed by … Continue reading »
Check out these 2013 top marketing trends and statistics. Take your marketing to the next level. Call 877.447.0134.
As we approach the new year, the following digital trends are expected to be a major factor in marketing strategies in 2014. Some of the interesting findings: • Videos on landing pages increased conversions by 86% • Customer testimonials have the highest effectiveness rating for content marketing at 89% • 67% of B2B marketers consider … Continue reading »