Why Budgets Are Shifting From IT to Marketing [Study]

Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising—all because of digital. Those are the findings from a recent study from Cowen and Company, conducted by Qualtrics, which surveyed US senior marketers in September and October. A majority of respondents said that, because of digital, they see … Continue reading »

Key Factors to Assess Marketing Technologies

With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »