B2B Content Marketing Revenue Metrics

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs found that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. … Continue reading »

Digital Channels That Marketers Can Measure for ROI

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is only a … Continue reading »