B2B Content Marketing Revenue Metrics

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs found that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. … Continue reading »

Healthcare Content Marketing Metrics Used to Measure Effectiveness [Survey]

US healthcare executives overwhelmingly use website traffic as a tool to measure content marketing success, according to a March 2016 report from True North Custom. About eight in 10 (79.6%) of those surveyed said so, with the next response more than 20 percentage points lower. About three in five (57.1%) respondents said they measure time … Continue reading »

B2B Marketing Budgets Set to Rise 6% in 2014 [study]

Marketing budgets at B2B companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will go back up to 4% of company revenue in … Continue reading »