More than 9 in 10 companies believe that some form of data is essential to their marketing success, reveals a report from Experian Quality Data. But some forms of data are simply more essential than others. Contact data is considered essential by most respondents connected to data management. That might sound basic, but it doesn’t … Continue reading »
Types of Data Essential For Marketing Success
More than 9 in 10 companies believe that some form of data is essential to their marketing success, reveals a recent report from Experian Quality Data. Some forms of data are simply more essential than others. Not surprisingly, contact data is considered essential by most respondents connected to data management – from the US, UK, … Continue reading »