Marketing Plans and Budgets for 2016 [survey]

Business leaders are again confident in the general direction of their marketing budgets this year, reports Selligent and StrongView in newly-released survey. The good news is that 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from … Continue reading »

Where B2B Marketers Are Getting More Dollars [study]

  Eight in 10 B2B marketers have access to funds outside of their own budgets Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease. That’s according to ITSMA polling conducted in February 2015, which found that overall, budgets were expected to increase 4.4%. … Continue reading »

B2B Marketing Budgets Set to Rise 6% in 2014 [study]

Marketing budgets at B2B companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will go back up to 4% of company revenue in … Continue reading »