With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »
Sponsored Tweets Gain Traction With Marketers [study]
Sponsored Tweets are becoming more popular with marketers, per the IZEA study of 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011. In fact, Sponsored Tweets have moved ahead of sponsored … Continue reading »
Big Data Helps Reveal Behavior For Marketers
Marketers, agencies on same page regarding benefits from data analysis Big Data holds many promises for companies—some of which it is already delivering on, and some of which have yet to be realized. According to an August 2013 survey of senior marketers in the US conducted by Forbes Insights and Rocket Fuel, companies are seeing … Continue reading »
The Guide To Actionable Marketing Data
Data is a challenge for most organizations. While many companies collect information, most find it difficult to understand and leverage data to create the personalized experiences that website visitors expect. How can you make sure you get the most out of your customer data? Here are the statistics you need, as well as four actionable … Continue reading »