Effective B2B Lead Gen Objectives [study]

Sales Qualified Leads (SQLs) are the most useful metric for measuring lead gen performance. Business-to-business (B2B) marketers want quality over quantity when it comes to lead generation. A July 2015 Ascend2 study asked B2B marketers worldwide about the most important objectives for an effective lead generation strategy, seven in 10 pointed to improving the quality … Continue reading »