Business to Business (B2B) Lead Conversion Rates by Channel [study]

Customer, employee referrals drive top lead-to-deal conversion rates, at 3.63%. Unlike many marketing channels, referrals have a steady influence throughout the business-to-business (B2B) sales pipeline, especially when it comes to closing the deal, according to October 2014 research by Implisit. Among nearly 500 US-based clients, who all used Salesforce.com as their CRM system, 3.63% of … Continue reading »