Most Valuable Marketing Automation Features [study]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2 and its Research Partners. Previous research has found those to also be the most-requested features by buyers, although lead scoring, another highly-requested feature, was cited by few respondents as valuable to … Continue reading »

How to Use Direct Mail to Build Your Business

A simple and effective way to build your business is to use direct mail to drive prospects to your web site. Combining offline communications, such as direct mail, with your online communications provides a more powerful approach. Google, one of the most well known and largest internet businesses, uses direct-mail to offer prospects $100 worth … Continue reading »