65 percent of B2C marketing emails were opened on a mobile device in the fourth quarter of 2013, according to data from Movable Ink. 48% of opens occurred on a smartphone, and over 16% on a tablet. Desktops accounted for 35% of email opens, down from 39% in the previous quarter. Additional key findings from … Continue reading »
Over 60% Use Mobile Devices For Business [survey]
Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. In fact, 37% of the 601 IGS survey respondents use their personal tablet for business — and the same goes for 41% of smartphones. The survey, which spans responses from participants … Continue reading »