How Marketers Are Using Instagram and Snapchat

US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017, and 69.2% using Instagram, up from 62.6% last year, eMarketer reports. Instagram’s popularity stems from advertisers being able to use the platform for organic engagement, while Snapchat primarily encourages paid advertising. Instagram Use Among Marketers … Continue reading »

Percentage of US Marketers Using Facebook

Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts. A similar number of marketers are expected to continue to use Facebook next year. Why Marketers Stick with Facebook As … Continue reading »

B2B Social Media Engagement, by Industry and Platform [Report]

According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »

Most Popular CMO Social Sharing Apps & Platforms

Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »

User Demographics of The Top 5 Social Media Platforms [survey]

Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »

Almost Half of Facebook Users Visit the Site Multiple Times Per Day [Study]

Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »

The Best Days and Times To Post on Instagram [report]

Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays … Continue reading »

Facebook, LinkedIn, Google+ Investments Increasing [survey]

A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »