Content Marketing – The Most Effective Inbound Tactic

Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report conducted with its Research Partners. With the vast majority of respondents (primarily B2B marketers) rating their inbound programs as successful, marketing content creation emerges as their most effective tactic. Indeed, … Continue reading »

Marketers Strategic Priorities [report]

Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers, details a new report from Tealium and Econsultancy. That result isunsurprising in light of recent survey results suggesting that only 1 in 4 marketers can prove their impact on the business. Interestingly, conversion rate … Continue reading »