The results of a new survey from Hanapin found that 85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area. Around 6 in 10 plan to focus more on entering new ad networks. Search ad networks appear to have the leg … Continue reading »
New Google Display Ad Planner
Google AdWords has launched the Google Display Planner, a combination of three AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Here’s a help guide. It includes everything from how to access the tool to creating and saving media plans within the tool. Google will be eliminating the Contextual Targeting Tool and … Continue reading »