Google Adwords Benchmarks

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were advertising on AdWords’ Search and Display networks in Q2 2015. Dating and personals (3.4%) advertisers scored the highest median CTR, while other verticals with above-average CTRs included finance & … Continue reading »