How To Optimize Your GMail Campaigns

With over 400 million users worldwide, there’s a good chance many of your email subscribers are accessing your campaigns in Gmail. Optimizing your emails for specific email clients can help get your messages delivered and read. Emails that display the way you design them helps ensure your marketing efforts are much more effective. With the … Continue reading »

Gmail Tabs: Why They Help Email Marketers [report]

Curious about Gmail’s new Tabs feature and how it has impacted your marketing emails?  With Tabs, Gmail users are actually reading more of their marketing email. Read this new ReturnPath Report to learn about the early impact and implications of the email experience with Tabs. Take your marketing to the next level. Outsource to BersonDeanStevens. … Continue reading »