Mobile takes nearly half of opens Mobile’s reach into all aspects of online behavior extends into email use as well. Data from email testing company Litmus found that 47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year. In comparison, web … Continue reading »
How To Optimize Your GMail Campaigns
With over 400 million users worldwide, there’s a good chance many of your email subscribers are accessing your campaigns in Gmail. Optimizing your emails for specific email clients can help get your messages delivered and read. Emails that display the way you design them helps ensure your marketing efforts are much more effective. With the … Continue reading »
Gmail Tabs: Why They Help Email Marketers [report]
Curious about Gmail’s new Tabs feature and how it has impacted your marketing emails? With Tabs, Gmail users are actually reading more of their marketing email. Read this new ReturnPath Report to learn about the early impact and implications of the email experience with Tabs. Take your marketing to the next level. Outsource to BersonDeanStevens. … Continue reading »
New Gmail Inbox May Be Challenging for Some Marketers
Consumers may not click on the ‘promotions’ tab where marketing e-mails will land. Google has begun rolling out a redesigned Gmail inbox that organizes consumers’ e-mails into tabs, including a “promotions” tab that groups together marketers’ e-mails. That may force retailers to modify their e-mail marketing practices, especially merchants that offer sales for a limited … Continue reading »