Why Weekends Are Best For Financial Services Online Advertising

Consumers are more likely to convert on financial services ad campaigns on Saturdays (+16%) and Sundays (+30%). A survey from Rocket Fuel, analyzed 2,300 ads on its platform two months, from over 200 financial services campaigns. Other conversion factors: Consumers were also more likely to convert late at night, with conversion rates peaking between midnight and 6 … Continue reading »