US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017, and 69.2% using Instagram, up from 62.6% last year, eMarketer reports. Instagram’s popularity stems from advertisers being able to use the platform for organic engagement, while Snapchat primarily encourages paid advertising. Instagram Use Among Marketers … Continue reading »
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts. A similar number of marketers are expected to continue to use Facebook next year. Why Marketers Stick with Facebook As … Continue reading »
According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »
According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »
Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »
Adobe’s report details some interesting information about organic marketing on the dominant social network – Facebook. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed … Continue reading »
Organic reach was already declining before the change to Facebook’s News Feed algorithm. Facebook’s December 2013 announcement of a change to its News Feed algorithm has caused uproar among many, from brands and marketers to celebrities and bloggers, as it aims to drastically reduce the reach of organic posts to between 1% and 2%. However, … Continue reading »
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »
A new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. It’s increasingly common to switch to a different device as we move through a task online. For example: at home, it’s easier to research a product … Continue reading »
Nearly nine in 10 brands use the photo- and video-sharing service Size doesn’t equal engagement when it comes to social media, and according to research from L2 Think Tank, brands on Instagram may be getting the most bang for each social post. While Instagram’s community of 150 million monthly active users was a fraction of … Continue reading »
When logging on to sites with a social network ID, users prefer to enter their Facebook login information. According to Q4 2013 data from Gigya, the majority of social networkers worldwide used their Facebook IDs when using social sign-in. Google+ ranked a distant second (28%), and no other network claimed more than 15% of the … Continue reading »
Running a contest is a great way to build buzz and engagement around your brand. While people may not always respond to a text update, event or display ad in their timelines, they’re definitely more likely to click on something that offers them a fun and tangible incentive. To get your started, here are 12 … Continue reading »
Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »
Looking for Facebook’s official specifications to create your content? Check out this easy to use infographic from Jon Loomer that consolidates and simplifies the Facebook specifications and dimensions for posts and ads. Take your social media to the next level. Call Lori at 877.447.0134 for a free consultation.
Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »
Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »
Art Center College of Design 2 Day Workshop – January 18 and 19, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Build Your Business with LinkedIn, Twitter, YouTube, and Facebook. Social media marketing today is vastly different that it was even last year. New channels, platforms, technologies, and devices have led … Continue reading »
Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010 US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer. The channel’s incredible growth—considering mobile represented … Continue reading »
This infographic from Hootsuite has plenty of interesting facts from the last five years of social media, as well as some staggering numbers about the value of each network. Take your social media to the next level. Call 877.447.0134 today.
Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »
A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »
Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays … Continue reading »
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets. While that implies a good deal of enthusiasm on the part of marketers for the platform, few … Continue reading »
ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, … Continue reading »
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Nearly one-fifth of Google’s revenues will come from mobile search Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices. Search is the largest single format when it comes to mobile ad spending, and search … Continue reading »
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to the latest study from the Pew Research Center’s Internet & American Life Project. As of May, 72% of online adults reported using at least one social networking site, finds the study, up from 67% … Continue reading »
According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »
A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »
Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. According to new data from social media tools provider, Gigya, Facebook commands 52 percent of all social logins and 50 percent of all shared content. Gigya surveyed its pool … Continue reading »
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »
Take your marketing to the next level. Outsource to BersonDeanStevens. Contact Lori 877-447-0134, x111.